Why advertise now?
In tough economic times, businesses that continue or expand their advertising take market share from those that reduce or stop advertising. Businesses that gain market share during downturns tend to keep that increased market share when economic conditions improve. Each percentage point of market share gained during a recession is worth that much more as the economy improves.
A McGraw-Hill study following the 1981-1982 recession found that from 1980 to 1985, companies that maintained or increased their advertising typically grew their sales 14 times more than companies that cut back on advertising.
At least six studies conducted during recessionary periods from 1960 to 1990 found the same correlation.
Smart business owners are not cutting back on their advertising, but they are being careful about where they invest their advertising dollars.
Why advertise in Our Community News?
OCN is mailed free to every resident and business in the Tri-Lakes area. We mail more than 16,700 copies every month and put another 700 copies in stacks throughout the Tri-Lakes area. OCN has the largest mailed circulation and the third-largest circulation of local newspapers in El Paso County after The Gazette and The Colorado Springs Independent. We put copies of OCN into the hands of those people most likely to buy your products or services: local residents and businesses.
OCN is a primary source for Tri-Lakes area news. Since its founding in 2001, OCN has been presenting unbiased, detailed coverage of Tri-Lakes area governmental entities and their deliberations and actions. Credibility is key during tough times. Advertising in a trustworthy medium, such as OCN, lends credibility to the advertisers.
OCN gives preference to Tri-Lakes area businesses. As part of OCN's long-standing commitment to encouraging the economic health of the Tri-Lakes area, we offer a significantly discounted per-square-inch ad rate to local businesses.
OCN’s low ad rates and monthly publication schedule help stretch your ad budget. OCN offers one of the lowest ad costs per printed copy of any local newspaper. Since OCN is a monthly publication, your ad will be in readers' hands for a month—more than four times longer than other local papers. Many of our advertisers tell us they’re still getting calls in the third and fourth week of the month.
OCN does not use advertising contracts: You aren’t tied down. Adjust your advertising month-to-month to meet your changing needs. Our advertisers advertise with us because they see benefit in it, not because they’re bound by a contract they signed months before. To reward frequent advertisers, OCN has a Frequent Advertiser Bonus (FAB) rewards program. You earn up to 10% of your ad cost as a reward you can use to reduce the cost of future OCN advertising. The more you advertise with OCN, the more you save. For details see www.ocn.me/fab.htm. ** Thanks to our FAB program, OCN advertisers have saved more than $48,300!
You are supporting a good thing: Your advertising dollars support a unique all-volunteer, Tri-Lakes-area-focused effort to present detailed, factual, local news to all Tri-Lakes area residents and buisnesses.
And the best reason of all: It works!
For further information on OCN advertising, click here or contact John Heiser, Ad sales Coordinator, at (719) 488-3455 or firstname.lastname@example.org.
Contact us at (719) 488-3455, email@example.com, firstname.lastname@example.org, or P.O. Box 1742, Monument, Colorado 80132-1742.
This page was last modified on March 02, 2018. Home page: www.ocn.me.
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